COURSES
Below are courses I have taught at St. John's University.
There is a brief course description included. By clicking on the buttons within each course you can view a sample syllabus and course outline plus student evaluations.
PRL 2301 -
Public Relations Writing
In this course students learn the theory and practice of public relations writing. The focus is on writing as a tool for developing effective messages for audiences through different media outlets using various formats. This course is a combination of lecture and discussions with
in-class and out-of-class writing assignments that will mimic the expectations of a public relations professional.
PRL 3400 -
Public Relations Strategies & Tactics
This class introduces strategic issues and effective practices of communication between organizations and their constituencies. It includes the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys, and designing integrated campaigns.
PRL 4601 -
Public Relations Portfolio Seminar
This course provides students with an opportunity to develop a digitally designed, print based portfolio book, and a multimedia-based web portfolio. Instruction includes conceptualization through personal reflection, categorization of works, and production of a public relations portfolio for print and the Internet. Portfolio-based interview techniques, resume and cover letter development, and professional interviewing and presentation skills are covered. Students use a variety of digital tools to create their portfolios. Final grading is assessed on completion of an effective portfolio(s) that meets public relations industry standards.
